Deceitful Clytemnestra of Euripides Electra Essay

Deceitful Clytemnestra of Euripides Electra Agamemnon returns from Troy, a victorious general, bringing home spoils, riches and fame. He is murdered on the same day as he returns. Clytemnestra, his adulterous wife, has laid in wait for her husbands homecoming and kills him whilst he is being bathed after his long journey. During the Agamemnon, large proportions of the Queens words are justifications for her action, which is very much concerned with the sacrifice of Iphigenia to the gods, in order for the fleet to set sail for Troy. Aegisthus, the new husband of the Queen Clytemnestra, and partner in the conspiracy to murder the war hero, had reasons, which stemmed from the dispute between the Houses of Atreus and Thyestes. Was the†¦show more content†¦No blame is placed upon him by the people and they believe he slipped his neck in the strap of fate 217, only after which did his spirit become black, impure, unholy 218. The people of Mycenae, typically represented by the elders, and thus the Chorus have absolved him of blame in their minds. All their words about the leader are nothing but in praise of their king. They are nearly faint with longing for the return of their king, though we can also partly attribute this to a desire to be rid of Clytemnestra more than their wish to return to the rule of Agamemnon. They indeed emphasise the tyranny of the Queen (she commands, full of her high hopes...manoeuvres like a man 13). The sentry echoes the love for the King though (My king, Ill take your loving hand in mine 37), and the herald is similarly well disposed toward him, and he hasnt been under the yoke of Clytemnestra (he brings us light in the darkness...Agamemnon lord of men). The people absolve the King of blame over Iphigenia, and give him unconditional loyalty, but Clytemnestra rests it all upon his shoulders (girl of tears...here you are repaid 1554). She understands the grandeur of her action and the scale of it but believes that what we did was destiny 1692. Though, it is my belief that th e honourable King of Mycenae was commanded by the fates to kill his daughter, and it was by no means his will to carry

E-business Foundations and Basic Concepts Example

Essays on E-business Foundations and Basic Concepts Research Paper E-business Foundations and Basic Concepts Number Department Trust and Security Quality web hosting service providers for organizations ensure the websites of their client businesses are available via the World Wide Web. They provide space for virtual data storage and access through ownership or a lease. Web hosts also provide Internet connectivity to clients. From simple file hosting and sharing via the File Transfer Protocol (FTP) to sophisticated cloud computing services, web hosts have become the archetype for modern businesses. The sophistication of the processes has raised security issues, especially for users (Kajan, 2011). Services including web browsing, e-mail, Internet faxing, voice-over-IP (VoIP) and instant messaging are affected by security issues. However, the use of forward secrecy in which it is impossible to derive temporary session key from the permanent asymmetric secret key makes the use of the services more secure. HTTP vs HTTPS Hypertext Text Transfer Protocol (HTTP) allows web users to communicate online with other web sites, while Hyper Text Transfer Protocol Secure (HTTPS) ensures the security of such communications through an encryption (Kajan, 2011). With HTTPS, third parties cannot eavesdrop on information exchanges across websites. For instance, one may get an e-mail notification on a sale of a product but when it comes to the entry of personal or confidential information such as credit card number, password or social security number it is done securely on HTTPS sites. Public-key cryptography Public key cryptography is a security algorithm which is composed of two different but mathematically linked entry points for private and public (Kajan, 2011). Whereas the latter key encrypts plaintext or corroborates the authenticity of a digital signature, the former key helps to create digital signature or decrypt ciphertext. Network security Examples of bad network security practices include; use of simple and or guessable passwords, failing to sign out from a web interface, and opening unnecessary firewall ports. VPN A Virtual Private Network (VPN) is an internally created Internet connection within an organization. A VPN helps organizations to cut costs when using leased Wide Area Network lines, and long-distance telephone services. Browser cookies A browser cookie is a tiny piece of data that websites send to user’s web browsers for storage while browsers surf the website. Cookies send back details of the user’s previous browsing activity to the server. Cookies enable web servers to remember important information such as goods which a user has filled in a shopping cart. Cookie myths: a) browser cookies track every activity of Internet users – the truth is that cookies will remember only the information that an individual has already entered on particular Internet sites; b) cookies are viruses and may spam messages or create unnecessary popups - the truth is that they are merely text files; and c) viruses can extract personal information from the cookies – cookie text files cannot reveal such information (Kajan, 2011). Web application security A web application refers to any software whose operations is supported by a web browser or has a programming language that is compatible with a web browser such as JavaScript. Cloud computing is an example of the business use of a web app. Making web apps user friendly, and logging out idle accounts by web administrators will improve their security. Security certificates A security certificate enables an organization to host a secure website with adequate encryption. By ensuring a web site encrypts the information and has a functional certificate, people can help safeguard themselves against hackers who create mischievous sites to collect information from an organization (Kajan, 2011). Setting the website to begin with HTTPS rather than HTTP is the best way to obtain a security certificate. Recruitment and work opportunities on the World Wide Web LinkedIn enables organizations to post videos and photos of their internal processes, advertise for jobs and get the right applicants to fill such positions; b) with a company page, HR managers can link with top performers and woo them into their companies for a higher productivity, and; c) companies can build their credibility through LinkedIn by making essential updates via blogs, twitter and other social networking sites. Online employment markets Online employment markets such as the jobsmarket.com enables job applicants to post their resumes online for browsing and invitation to interviews by potential employers. Other work opportunities online Jobcentreonline.com is another website that outsources freelance IT work. They place an ad for potential applicants to apply (Kajan, 2011). With an online application form and portal to upload one’s personal details, and academic qualifications, they screen and shortlist the applicants. Then they contact the qualifying candidates, carry out a short telephone interview and give them the job. Upon satisfactory completion of the job, their payment is processed and sent through international payment systems such as Payoneer, Moneybookers or Paypal. E-business quality control Electronic business is increasingly becoming competitive each passing day and with its quality being based on content. To survive in this environment, best practices push business organizations and publishers to measure and present the best website content as possible. Generating quality content revolves around providing the audience with vital information that creates and maintains trust, integrity, and engagement. eBay and Amazon are examples of companies that publish quality online content. Search engine optimization Search engine optimization (SEO) entails the process of influencing the appearance of a website or page naturally in search engines results. Google SEO guidelines requires users to research the words they want to search before writing the content; write the key words from the list of Google SEO keywords provided; Google’s Keyword Density Checker will try to match the words and arrange the results in order of priority. Some of the myths surrounding SEO include; billing affecting the order of the results; companies that top the results are endorsed by Google; and that Google spies on users of Google Analytics (Kajan, 2011). Google web Analytics Google web Analytics is a service that creates comprehensive statistics regarding the source and flow of web traffic. The tool also measures conversions and billings. The service is mainly used by advertising firms and not webmasters and technologists who came up with the idea. Alternatives to Google web Analytics include: Clicky, Mixpanel, FoxMetrics, Open Web Analytics, Kissmetrics, Logfile Analysis, and Website Tracking Tools. Industry trends Google products that are good for business include: Google Chrome, a web browser; Gmail, an e-mail service; Google Drive, a cloud memory application that stores data of up to 10GB; and Google Analytics, an application for measuring the web traffic, especially for billing ads. Cloud computing Cloud computing refers to a number of computing philosophies that encompass a wide range of computers linked through a virtual communication system. A computer cloud has applications, platforms and networks that businesses can use for marketing and communications with customers. Software as a service Software as a service (SaaS) enables businesses and individual users access to application software and memory storage, provided one has Internet connection. Unlike traditional desktop applications where users purchase software and install them on their remote computers, for SaaS application software can be accessed and used on the servers of service providers. Salesforce, Basecamp, and QuickBook are examples of clouds (Kajan, 2011). Social networks for business Facebook, Twitter, Tumblr, LinkedIn, and Google+ are the major social networking sites used today (Kajan, 2011). Business organizations can set up pages and attract followers online. Business organizations can then use this relationship to communicate, introduce new brands and market their existing products and services. Smartphone Apps Smartphone apps are application software created to run on smartphones. A business can benefit from smartphone apps such as LinkedIn by getting into contact with potential staff. References Kajan, E. 2011. Electronic Business Interoperability: Concepts, Opportunities and Challenges. New York: Idea Group Inc (IGI).

Strategy for Sumsung Family Hub-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Marketing Strategy Recommendation for Sumsung Family Hub. Answer: Introduction The contemporary business scenario is core dependent upon the marketing strategies adopted by the organisations which ensures the companys sustainability and growth in the competitive environment. The marketing strategies are also meant for directing the organisational activities into a right direction and gain competitive advantages at the same time (Lippincott, 2006). Here, the report would be highlighting the recommended marketing strategies in relation to Samsung family hum refrigerator under the brand name of Samsung. The purpose of this report is to deliver an effective recommendation in order to develop an efficient marketing strategy through which Samsung family hub would be able to set its firm foot into the target market. Therefore, through a clear depiction of the target market, brand positioning strategies and marketing mix the aspects could be moulded as per the market demand in a suggestive manner (connected-hub, 2017). Thus, the aspects are being evaluated in the follo wing components. Target segment The target market comprises of the consumers who possess the ability to purchase the brand and product while delivering profitability and competitive advantage to the organisation. In relation to develop an effective marketing strategy for Samsung family Hub refrigerator, from the household segment the highest Q consumer segment could be selected. The reason behind choosing such target segment is that it has the sheer potential and capability to deliver profitability to the respective company (Woodall, 2007). On the other hand, as the Highest Q consumers segment spends a luxurious life and have to purchase in accordance with the requirement and demand of their lifestyle. The nature of this consumer segment is that they often search for luxurious products and purchase in order to match their status instead of fulfilling their requirements. Through the below table the target market segmentation attractiveness could be understood. Market Attractiveness Criteria Size Growth Structural Attractiveness Company Objectives Resources Segment Segment Size Segment Purchasing Power No of Competitors (Home Appliance Market) Suitability of Brand (Samsung) Suitability of Sub Brand (Family Hub Fridge) Lowest Q ? Many competitors = ? ? ? Second Q ? ? ? ? Third Q ? ? ? ? Fourth Q ? ? ? ? Highest Q ? ? ? In the above table it could be realised that the selected market segment has a potential purchasing power that would help the organisation in attaining its profitable objectives. As almost 79% of the population belongs to the highest Q consumer segment and is likely to purchase more than other segments in the market (Wymer, 2011). Brand positioning Brand position is the form of marketing practices through which the organisation places its brand image in the minds of the consumers. It generates a scope for consumers to think about the brand at the time of purchasing and the brand would be the first priority of the consumers in this manner (Baines, 2011). A strong brand positing indicates a strong presence of the brand in the minds of the consumers with unique features and sustainable image. In the context of Samsung Family Hub the brand positioning strategies could be developed while keeping the target market in mind. In this regard, the highest Q consumer segment would be subjected to be introduced with the brand as the product will be able to attain their luxurious requirements with effective practices. Thus, the strategies could be stated in terms of highlighting the unique feature of combining internet and electronic technology at the first hand (Marketing mix, 2013). The aspect is evident from the fact that through Samsung Family Hub refrigerator the consumers could enjoy the benefits of internet and technology at the same time. The brand and the product could be considered as appropriate as the highest Q consumer section mainly belong to the high level of society that purchase thing not out of necessity but out of desire. Apart from this, it would also be successful in drawing a unique image of the brand due to its unique features like shop groceries directly from the fridge. Thus, from a competitive point of view the product along with the brand would evidently be able to satisfy consumer needs (Doyle, 2013). Through the brand positioning maps the availability and ability to match standards could be understood. Figure: brand positioning map Source: The above brand positioning map has successfully manifested the awareness rate of Samsung Family Hub to the target consumer market due to its unique features and extraordinary services and through such feature it would be able to create a unique brand image to its potential consumer markets. Marketing mix 4 ps Marketing mix is one of the most significant elements in the marketing concept that are contributed to the right placement of the brand as well as the product in front of the target market. The marketing mix comprises with four main elements such as products, price, promotion and place that are conjointly known as the 4 Ps of marketing mix (Faisal, 2016). Thus, in relation to the proposed brand positioning the below 4 Ps of marketing mix could be recommended in the following manner. Price: price refers to the financial value of the product that the consumers are subjected to pay at the time of purchasing the product. Samsung has likely to set its entire products price while keeping the target market in mind. Surprisingly, the price for Samsung Family Hub could be set between $5,000 and $6000 (Ferrell, 2016). Such price is also affordable for the target consumers. Product: the product segment refers to the commodity deliverable to the target consumers in exchange of price. Samsung Family Hub has presented with a high technology aided product that would be able to attain the desires and requirements of the consumers (Riezebos and Grinten, 2012). The specification of the products is that consumer could enjoy shopping while working in the kitchen. Place: place refers to the position or medium through which the company is able to deliver the product to the consumers. Hence, the Samsung Family Hub refrigerator would be available to the potential and selected consumer markets through Samsung stores and relative dealers. Promotion: promotion refers to the act of creating awareness among the target market through using various media. Hence, the company and the brand have concentrated upon developing promotional activities print media and television. PLC and the Diffusion of Innovation The product life cycle involves the evaluation of several stages and through the stages the product has to pass in order to accomplish its complete development. The PLC includes four important stages within the entire cycle such as, introduction, growth, maturity and decline. Here, the discussed product of Samsung family hub refrigerator is in the growth stage of its PLC as it intends to create a potential market. On the other hand, the Diffusion and innovation theory would help in identifying potential target market for the brand. Thus, within the theory diffusion refers to the identification of the approaches that influence the group of people to adopt new ideas, products or practices (Hauser and Shugan, 2008). But innovation contributes in developing the assessment of individual who do not accept ideas or product only based on prior existing information. Thus, based on the Diffusion and innovation theory the Highest Q target market that is consumer belonging from high level of soc iety would be appropriate in this regard. Type of Consumer product The types of consumers products could be referred to those products that are purchased by final consumers for their personal use. In this context four types of consumer product could be detected such as, Convenience products Shopping products Speciality product and Unsought products In this regard, the Samsung family hub refrigerator could be categorised in shopping products for the specific target market. Recommend a marketing mix Product: in this regard, the recommendation could be delivered in terms of product design. Thus, for attracting the target market the product design would be delivered in the following manner. Product Recommendation Explanation Samsung Family Hub Refrigerator The product should be presented with touch screen door locking and should be equipped with apps for smart screen locking. The design is proposed in order to incorporate security to personal use or the digital door locking system could also save children from accidents or any other misshape. Place: in order to incorporate recommendation for placing the products through which the consumers could purchase the commodity. Thus, the place could be determined as online retail stores (Peter and Olson, 2010). The place has been chosen as the target market is more likely to surf online retail stores and purchase products. This platform will help in creating an effective brand positioning as the online retail store would be promoting the features of the product in details. Promotion; in case of promotion, it could be suggested that the products should be promoted through social media marketing and advertised on the social networking sites that help in attracting more number of potential consumer to the brand (Keohane, 2014). Along with this, brand placement through movies and billboards would be effective in relation to promote the product. Price; the pricing strategy in relation to the product would be based on three things, Price skimming: in this regard the price should be set around $ 7500 and later reduced in $6500. Price penetration: in this case the initial price should be $5500, but later should increase with $7500. These strategies would help in realizing the brand positioning as it would be delivering an evident quality image of the products. LG price Samsung Family Hub price $5499 $7,499 Summary Table of your Marketing Mix Marketing mix Explanation product The product would be designed with touch screen door lock. Place Online retail stores Promotion Social media marketing Price Between $5500 and $7500 Conclusion In conclusion it could be stated that the marketing strategies are also meant for directing the organisational activities into a right direction and gain competitive advantages at the same time. The Samsung family hub has evidently created awareness among its target market and through effective marketing strategies the product would be placed to the target market for more competitive advantages and profitability at the same time. Hence, it is evident that through the recommended marketing strategies the respective product is expected to gain desired competitive advantages References Lippincott', 2006. Evidence-Based Case Management in a High-Risk PregnancyA Case Study.Lippincott's Case Management, 11(5), pp.247248. Marketing mix, 2013.Marketing mix. Johannesburg: Systems Publishers (Pty) Ltd. connected-hub, 2017.connected-hub. [online] Samsung Electronics America. Available at: https://www.samsung.com/us/explore/family-hub-refrigerator/connected-hub/ [Accessed 9 Aug. 2017]. Baines, P., 2011.The political marketing mix. Los Angeles [u.a.]: SAGE. Doyle, P., 2013.Value-based marketing. Hoboken, N.J.: Wiley. Faisal, A., 2016. Marketing Strategies in Online/Digital Marketing.Account and Financial Management Journal. Ferrell, O., 2016.Marketing strategy. [S.l.]: Cengage Learning. Fifield, P., 2012.Marketing Strategy. Hoboken: Taylor and Francis. Hauser, J. and Shugan, S., 2008. Defensive Marketing Strategies.Marketing Science, 27(1), pp.88-110. Keohane, K., 2014.Brand and Talent. Kogan Page. Peter, J. and Olson, J., 2010.Consumer behavior marketing strategy. Boston: McGraw-Hill Irwin. Riezebos, R. and Grinten, J., 2012.Positioning the brand. London: Routledge. Woodall, T., 2007. New marketing, improved marketing, apocryphal marketing.European Journal of Marketing, 41(11/12), pp.1284-1296. Wymer, W., 2011. Developing more effective social marketing strategies.Journal of Social Marketing, 1(1), pp.17-31.